William Porter is the author of Alcohol Explained, a detailed analysis of the effects of alcohol on human beings and how alcohol-use progresses from experimental, to pleasurable, to a necessity. The book has now sold over 100,000 copies by word of mouth alone, with sales consistently increasingly year on year.

William has an exceptional ability to identify the important motivators when it comes to addiction, and to explain them in a relatable, lucid way. His work is focused on rationalizing addiction, helping people understand the forces at play that keep them coming back to something that they know in their heart they are better off without. According to William, understanding is the key to control.